My mother and I used to go shopping in Portsmouth the day after Thanksgiving (aka Black Friday) when my parents lived at the beach, 20 minutes away. It was often ungodly cold, and one year we bought warm wool hats in the first shop we entered. The first couple of years, there were few other shoppers, everyone else having gone to the malls while we poked around the little shops filled with non-mass-produced things. It got more crowded over the years, but we still had a great time shopping and stopping for lunch or a coffee in the cozy cafes.
Yesterday, D and I took a drive up from Boston (about an hour) on an unseasonably warm, 60-degree day. I had a Small Business Saturday $25 credit to use and a few of the local shops were participating. I prefer the small shops anyway, and I did find a cute shirt on sale at one shop (alas, it wasn't participating) and used my credit on a scarf in another. It was just nice to be out wandering the familiar streets and enjoying the sunshine.